We started working on an SEO content strategy with a large, southeastern mergers and acquisitions firm in May of 2020. Our strategy’s foundation was built on our researching and ghostwriting highly relevant, authoritative content that was requested by the firm’s senior advisors. We wrote the articles that these advisors simply didn’t have the time to write (because they were otherwise occupied with serving their clients!).

In the first year, the firm saw a 17% growth in online traffic YoY. We know content marketing takes time (months) to grow, so this was a solid start. In the following months, traffic consistently increased, and 2021 saw a 57% YoY increase in traffic to the blog.