Back in 2014, Amanda shared with Xan Hood (Owner and Founder of Buffalo Jackson Trading Co.) some exciting marketing possibilities she was learning. It turned out that Pinterest was not just for crafts and recipes, and even more surprising at the time, it was not just for women. The exciting news was that Pinterest held incredible potential for building an audience and attracting traffic for nearly any brand—including a leather and apparel ecommerce brand geared primarily to men! 

Buffalo Jackson was Amanda’s first paying client for what has become a longstanding and successful Pinterest marketing strategy and management service.

Success

What began as a completely organic strategy (zero paid ads) has evolved to include a strategic mix of paid and organic content. Pinterest has changed drastically over the past seven years, and thanks to Amanda’s close attention, Buffalo Jackson’s Pinterest marketing strategy has evolved accordingly. Through it all, Pinterest has remained their website’s #1 social network referral source, and in 2021, provided an average of over 75% of their social network referrals.